Google and Yahoo to share advertising
The world’s two biggest search engines, Google and Yahoo have announced a two week trial that will see them sharing advertising space. Under the proposed pilot Google will be able to place its adverts alongside 3% of Yahoo’s search results.
This news it set to frustrate Microsoft, who have offered to buy Yahoo for a reported $44.6bn (£22.6bn), with some analysts saying that the move is designed to extract a higher offer.
A Microsoft statement has also criticised the trail, saying that any lasting deal would make the market far less competitive.
Yahoo have stressed that the trail does not necessarily mean that any further commercial relationship with Google will result.
A positive response has been received by investors, with Yahoo’s shares rising 7%.